Tuesday, April 22, 2014

It's Going to be Quite a Summer

Good grief, it's nearly the last week of April already. As previously announced, this blog is going on hiatus for most of the summer while I take care of Real Life Business, so I'm not going to be around for the bulk of the summer blockbuster season. I'm a little sad about that, because this is definitely going to be an interesting one. 2014 has its share of sequels and franchise movies, but it can also be viewed as the calm before the storm that will be the summers of 2015 and 2016, when the really big franchise showdowns are scheduled. This summer actually features a lot of original projects and a fair amount of lower budgeted titles that could become potential sleepers.

These are the kinds of conditions that could lead to a bust at the box office, where multiple would-be tentpole projects fail one after another. More likely we're going to see the trends from 2012 and 2013 continue, where we get a mix of big hits and big underperformers. 2014 has had one major flop already, the Wally Pfister directed "Transcendence," with Johnny Depp, which doesn't bode well for all the other original science-fiction movies coming our way soon. Most of the expected heavy hitters are frontloaded in May, as usual, but there are also some major franchise films scattered throughout the summer that should keep the momentum going through mid-August. Watch out for last year's bout of mid-summer blockbuster fatigue making a comeback though.

Most of the box office winners are easy to guess. I expect to see the new "X-Men," "Spider-Man," "Transformers," and "How to Train Your Dragon" films at the top of the list. "Guardians of the Galaxy" will be up there too, because of its Marvel pedigree. Though it's been dismissed sight unseen by so many, I think "Teenage Mutant Ninja" stands a good shot at being a hit because the offerings for kids are pretty paltry this year. The absence of a PIXAR feature is noticeable. As a result, the "Planes" sequel is probably going to make a good chunk of change too. Smaller franchise films like "Dawn of the Planet of the Apes," "Expendables 3," "22 Jump Street," and "The Purge: Anarchy" should also at least turn a profit. The only sequel I think has iffier prospects is the long-delayed "Sin City: A Dame to Kill For," which is coming in late August, and nearly ten years after the original. Still, the "300" sequel didn't do too badly, did it?

The big question marks are the star-driven vehicles and original projects. Will people show up to see Angelina Jolie play "Maleficent"? Or Melissa McCarthy in "Tammy"? What about Tom Cruise in "Edge of Tomorrow? Adam Sandler's new comedy "Blended" seems like a sure bet, but what about Duane Johnson in "Hercules"? Or Scarlett Johanssen in "Lucy"? If that one does well, does that increase the chances of a Black Widow movie? Does Godzilla still have enough notoriety and cultural cachet to headline his own movie? Does the underperformance of similar kaiju movie "Pacific Rim" last year mean anything? Will pitting Seth Rogen against Zac Efron sell people on "Neighbors"? Is putting Seth McFarland in western spoof "A Million Ways to Die in the West" a good idea? How about the pairing of Jason Segel and Cameron Diaz for "Sex Tape"? And what are we supposed to make of Channing Tatum in elf ears for the Wachowskis' "Jupiter Ascending"?

And then there are the smaller films. There seem to be a lot of non-traditional counterprogramming this year for older and less blockbuster-inclined audiences. Right smack in the middle of May we're getting Jon Favreau's foodie feel-good comedy "Chef," and Disney sports biopic "Million Dollar Arm." Fox is putting out a low-budget romantic drama "The Fault in Our Stars," starring Shailene Woodley in June. Then comes Clint Eastwood's screen adaptation of the "Jersey Boys" musical on the same day as "Think Like a Man Too." In August, filling the traditional feel-good picture for older women berth, Disney has "The Hundred-Foot Journey" starring Helen Mirren. And of course there are a slew of art house pictures to look forward to, including Woody Allen's "Magic in the Moonlight" and Richard Linklater's "Boyhood."

I don't have any particular stake in any of these movies doing well, though I'm looking forward to several. What I'd really like to see is the big franchise films not entirely dominate the top spots this year. I'd love to see any of the smaller films break out, or even one of the star or director driven projects. Ideally, there should be more of a balance among all these different types of films, which would help to encourage more variety at the box office. Otherwise, there aren't going to be many more summers as potentially interesting as this one in the future.
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