Initially
 I was planning to do this post in a list format, spotlighting some of 
my favorite online film critics and commentators who create digitally 
distributed videos to discuss films and filmmaking.  However, upon 
reflection I decided that the topic really needed more of a proper 
write-up.
There have been online movie reviewers 
with their own web programs for a while now, and various film commentary
 web series that analyze films, mostly comedically.  The popular Red 
Letter Media dissections of the "Star Wars" prequels are a good 
example.  They're often described as reviews, but are really analysis 
pieces.  They go into far more depth and detail than you'd want for an 
opinion piece meant to inform the viewer about whether or not they're 
likely to enjoy watching the films.  I was never much of a fan of Red 
Letter Media because I wasn't too fond of the serial killer persona he 
adopted as his main gimmick.  However, his basic arguments 
and his nicely edited presentations of them appealed to me.  This was 
somebody who was really using the looser, free-form web video format to 
its fullest.   
However, recently we've seen a new
 crop of content creators whose first goal is to inform rather than 
entertain, while using many of the tools of the mashup culture.  The 
most prominent of these is Tony Zhou, creator of Every Frame a 
Painting.  The series is about analyzing filmmaking techniques, mostly 
cinematography and editing.  Some of the early entries had snarky 
voice-over and digs at bad filmmakers, but over time the commentary has 
been refined and focused so that the explanations and examples of 
various filmmaking concepts remain center stage.  Zhou is excellent at 
breaking down films into their basic components and showing how they 
work.  Each installment is devoted to a particular artist or element of 
film.  My favorite of his videos so far is his look at the work of Jackie Chan, particularly where he compares Chan's Hong Kong films to 
the ones he's made in Hollywood.
Then there's Kyle
 Kallgren, whose webseries Brows Held High initially started out as a 
more typically comedic commentary series, meant to poke fun at the 
pretensions of arthouse films.  However, over time the videos became 
less about mocking the arthouse and more about exploring it.  With an 
academic background in film, Kallgren creates videos that are well 
researched with lots of cultural and historical context to back up his 
analyses.  I knew he was someone to watch when I found one of his early 
videos on the notoriously vile exploitation pic, "A Serbian Film," 
contained an impressive rundown of the history of Serbia as part of the 
commentary.  Kallgren still employs his share of gimmicks, but it's all 
in service of bridging the gap between casual film viewers and the often
 alienating world of highbrow cinema.  His more recent  videos have been
 his better ones, including an analysis of Gus van Sant's "Gerry" that 
turns into broader look at how recent films have started incorporating 
the visual language of video games. 
However, the
 video that really got me excited was something completely different 
from the traditional web series   It was the latest installment of 
critic David Ehrlich's annual top 25 countdown of his favorite films 
from the past year.  Countdown videos are extremely popular, and they're
 a common first project for new web talents trying their hand at making 
web videos.  Ehrlich is the Senior Editor of Film.com and writes text 
reviews like a traditional critic.  However, his countdown video is in 
the style of the year-end movie supercuts created by amateur editors 
like Matt Shapiro and Gen I.  There's no voice over and barely any 
onscreen text at all in this thing - just the names of the films and a 
few title and credit screens. What drives it is almost solely the 
editing - films clips and music.  And it's so much fun to watch.  Clips 
of the Japanese comedy "Why Don't You Go Play in Hell" set to Redbone's 
"Come and Get Your Love," recently heard in the opening of "Guardians of
 the Galaxy," were a better recommendation for the movie than Ehrlich's 
text review.  He completely reinvigorated both the supercut and the 
year-end critic's top ten list by mashing them together.
The
 term "video essay" has popped up to describe the new crop of 
informative film-related web videos in this vein, and they're quickly 
becoming popular with my fellow media nerds both as an educational 
resource and as conversation pieces.  Pop culture comedy commentary like
 "How it Should Have Ended" and "Honest Trailers" are still a lot of fun
 and have plenty of fans, but I really like the new trend of more 
substantive content that's been emerging.  We have so much more access 
now to the classics and to world cinema, and it's great to see more 
informed, more thoughtful pieces starting to emerge, reflecting that.
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