It feels a little disingenuous to be writing up this post now, because "Mad Men" isn't going to be premiering its last batch of episodes until next spring, thanks to this business of splitting Season 7 into two chunks of seven episodes apiece. But if AMC can cheat, so can I. The season premiere aired last Sunday, and the exiled Don Draper is facing 1969 and the end of the '60s. What do I want to see happen to him and the rest of the ad execs in this final year? I did a "what if" post looking at possibilities and predictions last year, but this time around I want to get more concrete.
"Mad Men" has been all about examining and poking holes in the iconic '60s image of masculinity personified by Don Draper in the early seasons. From the start he's always been a facade, and over the course of the last six seasons that facade has been slowly chipped away bit by bit until we find it in a state of total disrepair at the start of the seventh. Don is left feeding ideas to Freddy Rumsen and resisting the lure of Neve Campbell, having been burned too many times by previous affairs. The episode's final, haunting image finds him alone, unable to sleep. At the same time the show also tackles other familiar figures like the ascendant working woman, in this case Peggy Olsen. For all of Peggy's talents and all her drive, we find her in a place not much better off than Don, her work compromised and her personal life all but nonexistent.
This isn't where I want these two to end up. Oh, I'm not rooting for some kind of fairy tale ending where they pair up romantically and go off to found their own advertising firm of Whitman and Olsen, but I do want them to both survive the decade and make it to a place where they're prepared to tackle the next one. The internet has been full of speculation that Don is going to die in the final episode, but I'd be much happier with a metamorphosis, from Draper back to Whitman, perhaps, or from Draper into someone new. Peggy, I suspect will either claw her way to the top or simply walk away from Sterling Cooper and the world of the mad men in the end. Both could be read as victories, and I'd be happy to see either outcome.
Betty and Sally didn't appear in the premiere. Though her part in the show has been drastically reduced, I still identify with and root for Betty. I doubt that there's more narrative space left to really explore her world, but the Betty and Sally relationship deserves some more attention. I hope these two can figure out to connect with each other, or at least reach some kind of mutual understanding, now that Sally has become disillusioned with her father. From their last encounter, Betty may still have some maturing to do, but she's grown up enough to get over Don. I'd like Sally to be able to do the same, maybe mirroring the scene with Roger and his daughter next week.
Speaking of Roger, I honestly don't see much hope for his redemption at this point, so I can only hope that his decline continues to be spectacular. The possibility of Joan becoming a real wheeler-dealer at the firm was raised this week, however, and suddenly I want her to be a successful account woman very badly. Pete Campbell showed up amusingly tan and happy, and though the little rat has caused a lot of grief over the years, I've grown fond enough of him that I hope he finds a way to stay happy and put all the bitterness behind him - though I know he probably won't. At the same time, I want something really nasty to happen to Teddy Chaough.
Among the minor characters, I'm still rooting for Ken and Ginsburg to make it out of Sterling Cooper with some dignity intact. And then there are all the other supporting characters who were left by the wayside as the show rolled on. I love that we got to see glimpses of what happened to Midge and more amusingly, to Paul. But whatever happened to Sal? And Abe? Does Harry Crane get any more time this year? And what of Bob Benson and the man named Duck?
Finally, 1969 will bring the Apollo 11 moon landing, My Lai, Woodstock, Altamont, and the Manson Family murders. And even if Megan Draper isn't supposed to be a analog of Sharon Tate, I still stand by my original assessment that she's not going to be a part of Don's world for much longer. I think the relationship has run its course, and I'd rather see it over sooner rather than later.